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Luxury goods
6
Luxusgüter
6
Brand image
2
Brand management
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Conglomerate
2
France
2
Frankreich
2
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2
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Ahrendts, Angela
1
Bertelli, Patrizio
1
Beyersdorfer, Daniela
1
Dessain, Vincent
1
Godart, Frédéric
1
Nason, Stephen
1
Pinault, François-Henri
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Salvacruz, Joseph
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Stevenson, J. P.
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Harvard business review : HBR
Journal of business research : JBR
173
Journal of retailing and consumer services
85
The journal of brand management : an international journal
71
Journal of fashion marketing and management
55
International journal of hospitality management
46
The journal of product & brand management
42
International journal of retail & distribution management
29
Psychology & marketing
29
The Oxford handbook of luxury business
29
Journal of global fashion marketing : JGfM
28
Journal of international consumer marketing
27
SpringerLink / Bücher
24
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
23
Luxury marketing : a challenge for theory and practice
22
International marketing review
21
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
International journal of advertising : the review of marketing communications
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Asia Pacific journal of marketing and logistics
16
Journal of travel and tourism marketing
16
Journal of revenue and pricing management
15
New luxury management : creating and managing sustainable value across the organization
15
Springer eBook Collection
15
Transportation research / E : an international journal
14
Developing successful global strategies for marketing luxury brands
13
International journal of consumer studies
13
International journal of contemporary hospitality management
13
Marketing intelligence & planning
13
Global marketing strategies for the promotion of luxury goods
12
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
11
Global luxury : organizational change and emerging markets since the 1970s
11
International journal of wine business research : IJWBR
11
Journal of consumer behaviour
11
Journal of hospitality marketing & management
11
Journal of strategic marketing
11
Strategic change
11
Sustainable Luxury : An International Perspective
11
The Cornell hospitality quarterly
11
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
10
Palgrave Advances in Luxury
10
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ECONIS (ZBW)
6
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1
Competing against bling
Nason, Stephen
;
Salvacruz, Joseph
;
Stevenson, J. P.
- In:
Harvard business review : HBR
95
(
2017
)
3
,
pp. 155-159
Persistent link: https://www.econbiz.de/10011685852
Saved in:
2
Luxury's talent factories
Shipilov, Andrew
;
Godart, Frédéric
- In:
Harvard business review : HBR
93
(
2015
)
6
,
pp. 98-104
Persistent link: https://www.econbiz.de/10011296652
Saved in:
3
Kering's CEO on finding the elusive formula for growing acquired brands
Pinault, François-Henri
- In:
Harvard business review : HBR
92
(
2014
)
3
,
pp. 43-46
Persistent link: https://www.econbiz.de/10010339548
Saved in:
4
Burberry's CEO on turning an aging British icon into a global luxury brand
Ahrendts, Angela
- In:
Harvard business review : HBR
91
(
2013
)
1/2
,
pp. 39-42
Persistent link: https://www.econbiz.de/10009685719
Saved in:
5
Prada's CEO on staying independent in a consolidating industry
Bertelli, Patrizio
- In:
Harvard business review : HBR
90
(
2012
)
9
,
pp. 39-42
Persistent link: https://www.econbiz.de/10009614674
Saved in:
6
Preserve the luxury or extend the brand?
Beyersdorfer, Daniela
;
Dessain, Vincent
- In:
Harvard business review : HBR
89
(
2011
)
1/2
,
pp. 173-177
Persistent link: https://www.econbiz.de/10008822984
Saved in:
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