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~person:"Roux, Elyette"
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Luxury goods
5
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Brand management
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Brand narratives and contracts
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Roux, Elyette
Phau, Ian
37
Wiedmann, Klaus-Peter
29
Ko, Eunju
28
Kapferer, Jean-Noël
26
Seo, Yuri
22
Hennigs, Nadine
20
Jain, Sheetal
19
Donzé, Pierre-Yves
18
Valette-Florence, Pierre
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Amatulli, Cesare
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Atwal, Glyn
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Septianto, Felix
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Shukla, Paurav
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Hyun, Sunghyup Sean
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Mosca, Fabrizio
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Christodoulides, George
14
Thaichon, Park
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Brun, Alessandro
12
Guido, Gianluigi
12
Heine, Klaus
12
Klarmann, Christiane
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Nagasawa, Shin'ya
11
Ozuem, Wilson
11
Shimul, Anwar Sadat
11
Batat, Wided
10
Choi, Tsan-Ming
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Park, Jungkun
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Sung, Billy
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Uggla, Henrik
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Aiello, Gaetano
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Espinoza Petersen, Francine
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Han, Heesup
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Peng, Norman
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Shahid, Shadma
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Bryson, Douglas
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Cervellon, Marie-Cécile
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Donvito, Raffaele
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Godey, Bruno
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Guercini, Simone
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Jain, Varsha
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The journal of brand management : an international journal
2
Brand management in emerging markets : theories and practice
1
Journal of business research : JBR
1
The journal of product & brand management
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ECONIS (ZBW)
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1
Cross-gender extension potential of luxury brands : a semiotic analysis
Veg-Sala, Nathalie
;
Roux, Elyette
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 436-448
Persistent link: https://www.econbiz.de/10011919441
Saved in:
2
Values associated with luxury brand consumption and the role of gender
Roux, Elyette
;
Tafani, Eric
;
Vigneronr, Franck
- In:
Journal of business research : JBR
71
(
2017
),
pp. 102-113
Persistent link: https://www.econbiz.de/10011622505
Saved in:
3
A semiotic analysis of the extendibility of luxury brands
Veg-Sala, Nathalie
;
Roux, Elyette
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 103-113
Persistent link: https://www.econbiz.de/10010384247
Saved in:
4
Luxury consumers and luxury brand management in China
Mo, Tingting
;
Roux, Elyette
- In:
Brand management in emerging markets : theories and practice
,
(pp. 200-221)
.
2014
Persistent link: https://www.econbiz.de/10010417718
Saved in:
5
The impact of step-down line extension on consumer-brand relationships : a risky strategy for luxury brands
Magnoni, Fanny
;
Roux, Elyette
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 595-608
Persistent link: https://www.econbiz.de/10009568311
Saved in:
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