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~subject:"Brand"
~isPartOf:"International journal of advertising : the review of marketing communications"
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Brand
Consumer behaviour
17
Konsumentenverhalten
17
Luxury goods
17
Luxusgüter
17
Advertising effects
11
Werbewirkung
11
Brand management
10
Markenführung
10
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9
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7
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Fashion
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luxury brands
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Marketingmanagement
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luxury advertising
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luxury brand
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social media
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China
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Communication effectiveness
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Fashion Advertising
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Ko, Eunju
3
Cao, Yue
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Eguro, Yuka
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Kim, Hye-yŏng
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Kim, Sojung
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Li, Guoxin
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Liu, Honglei
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Lu, Bo
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Luk, Ka Yi
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Narisawa, Taichi
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Nomura, Naoki
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Ono, Akinori
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Sato, Takaya
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Song, Sanga
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Xia, Binfang
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Xu, Nan
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Yin, Xinzhu
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Yoshida, Soichiro
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
39
The journal of brand management : an international journal
30
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
Journal of fashion marketing and management
15
The journal of product & brand management
14
Journal of retailing and consumer services
13
Journal of global fashion marketing : JGfM
7
Psychology & marketing
6
Developing successful global strategies for marketing luxury brands
5
Marketing : ZFP ; journal of research and management
5
International journal of consumer studies
4
International journal of hospitality management
4
International marketing review
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international consumer marketing
4
The IUP journal of brand management : IJBRM
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
International journal of contemporary hospitality management
3
Journal of consumer marketing
3
Journal of revenue and pricing management
3
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
3
SpringerLink / Bücher
3
Strategic change
3
Young consumers : insight and ideas for responsible marketers
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Building consumer-brand relationship in luxury brand management
2
Business horizons
2
International journal of business and globalisation : IJBG
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of retail & distribution management
2
International journal of wine business research : IJWBR
2
Journal of current issues and research in advertising
2
Journal of customer behaviour
2
Journal of global marketing
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of strategic marketing
2
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ECONIS (ZBW)
7
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1
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7
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1
Luxury brands' live streaming sales : the roles of streamer identity and level strategy
Li, Guoxin
;
Cao, Yue
;
Lu, Bo
;
Yu, Yunzhijun
;
Liu, Honglei
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1178-1200
Persistent link: https://www.econbiz.de/10014338576
Saved in:
2
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
3
Luxury brand advertising : editorial : theory and practice
Ko, Eunju
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 757-760
Persistent link: https://www.econbiz.de/10012260247
Saved in:
4
Luxury brand advertising
Ko, Eunju
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012260268
Saved in:
5
Celebrity endorsements for luxury brands : followers vs. non-followers on social media
Song, Sanga
;
Kim, Hye-yŏng
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 802-823
Persistent link: https://www.econbiz.de/10012260277
Saved in:
6
Brand name and ethnicity of endorser in luxury goods : does a glocalization strategy work in China?
Kim, Sojung
;
Luk, Ka Yi
;
Xia, Binfang
;
Xu, Nan
;
Yin, Xinzhu
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 824-842
Persistent link: https://www.econbiz.de/10012260278
Saved in:
7
Is the effect of luxury advertising on consumer evaluations of fashion brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Saved in:
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