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~subject:"Markenpolitik"
~person:"Kernstock, Joachim"
~type_genre:"Aufsatzsammlung"
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Markenpolitik
Brand management
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Luxury goods
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Luxusgut
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Luxusgüter
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Luxusware
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Management
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Markenartikel
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Aufsatzsammlung
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Kernstock, Joachim
Burmann, Christoph
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Hennigs, Nadine
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Thieme, Werner M.
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Wiedmann, Klaus-Peter
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Journal of brand management: advanced collections
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ECONIS (ZBW)
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Advances in luxury brand management
Kapferer, Jean-Noël
(
ed.
);
Kernstock, Joachim
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011639311
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