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isPartOf:"Schriftenreihe Studien zum Konsumentenverhalten"
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Luxury goods
5
Luxusgüter
5
Deutschland
3
Germany
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Luxusgut
3
Markenpolitik
3
Brand
2
Brand management
2
Consumer behaviour
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Fashion
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Kaufverhalten
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Konsumentenverhalten
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Luxusware
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Markenartikel
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Markenführung
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Consumer motivation
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Emotion
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Environmental consciousness
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Gender
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Geschlecht
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Kaufentscheidung
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Kaufmotiv
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Lifestyle
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Markentransfer
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Russland
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German
5
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Grigoryants, Nana
1
Küthe, Susanne
1
Preilowski, Nina M.
1
Storm, Sascha
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Whitaker, Darlene
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Verlag Dr. Kovač
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Universität des Saarlandes
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Schriftenreihe Studien zum Konsumentenverhalten
Journal of business research : JBR
173
Journal of retailing and consumer services
85
The journal of brand management : an international journal
71
Journal of fashion marketing and management
55
International journal of hospitality management
46
The journal of product & brand management
42
International journal of retail & distribution management
29
Psychology & marketing
29
The Oxford handbook of luxury business
29
Journal of global fashion marketing : JGfM
28
Journal of international consumer marketing
27
SpringerLink / Bücher
24
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
23
Luxury marketing : a challenge for theory and practice
22
International marketing review
21
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
International journal of advertising : the review of marketing communications
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Asia Pacific journal of marketing and logistics
16
Journal of travel and tourism marketing
16
Journal of revenue and pricing management
15
New luxury management : creating and managing sustainable value across the organization
15
Springer eBook Collection
15
Transportation research / E : an international journal
14
Developing successful global strategies for marketing luxury brands
13
International journal of consumer studies
13
International journal of contemporary hospitality management
13
Marketing intelligence & planning
13
Global marketing strategies for the promotion of luxury goods
12
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
11
Global luxury : organizational change and emerging markets since the 1970s
11
International journal of wine business research : IJWBR
11
Journal of consumer behaviour
11
Journal of hospitality marketing & management
11
Journal of strategic marketing
11
Strategic change
11
Sustainable Luxury : An International Perspective
11
The Cornell hospitality quarterly
11
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
10
Palgrave Advances in Luxury
10
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ECONIS (ZBW)
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1
Luxury-Co-Branding : eine Analyse der Bedeutung und Wirkung von Luxusmarken in Co-Branding-Allianzen
Whitaker, Darlene
-
2019
Persistent link: https://www.econbiz.de/10011981562
Saved in:
2
Der Konsum von Luxusmode : im Zeichen von Kaufmotiven und Kaufemotionen
Storm, Sascha
-
2016
Persistent link: https://www.econbiz.de/10011542345
Saved in:
3
Kulturbasierte, nutzenorientierte Repositionierung von Luxusmarken : eine empirische Untersuchung in Deutschland und Russland am Beispiel des Modemarktes
Grigoryants, Nana
-
2015
Persistent link: https://www.econbiz.de/10010526823
Saved in:
4
Neuer Luxus als konsequente Form nachhaltigen Konsums : Ursachen seiner Entstehung und Merkmale seiner Produkte
Küthe, Susanne
-
2013
Persistent link: https://www.econbiz.de/10013435805
Saved in:
5
Luxus – vergleichende Analyse des Konsumentenverhaltens bei Gütern und Dienstleistungen am Beispiel von Luxusaccessoires und -hotels
Preilowski, Nina M.
-
2012
-
1., Aufl.
Persistent link: https://www.econbiz.de/10013435847
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