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person:"Parent, Michael"
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Parent, Michael
Phau, Ian
37
Wiedmann, Klaus-Peter
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Business horizons
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California management review
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International journal of wine business research : IJWBR
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Luxury wine brands as gifts : ontological and aesthetic perspectives
Reyneke, Mignon
;
Berthon, Pierre R.
;
Pitt, Leyland F.
; …
- In:
International journal of wine business research : IJWBR
23
(
2011
)
3
,
pp. 258-270
Persistent link: https://www.econbiz.de/10009315739
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2
Aesthetics and ephemerality : observing and preserving the luxury brand
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
California management review
52
(
2009/10
)
1
,
pp. 45-66
Persistent link: https://www.econbiz.de/10003960192
Saved in:
3
How far can luxury brands travel? : avoiding the pitfalls of luxury brand extension
Reddy, Mergen
;
Terblanche, Nic
;
Pitt, Leyland F.
; …
- In:
Business horizons
52
(
2009
)
2
,
pp. 187-197
Persistent link: https://www.econbiz.de/10003855825
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