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~isPartOf:"Handbook of research on effective marketing in contemporary globalism"
~isPartOf:"Journal of fashion marketing and management"
~subject:"Luxury"
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Search: subject_exact:"Premiumsegment"
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Luxury
Luxury goods
57
Luxusgüter
57
Consumer behaviour
44
Konsumentenverhalten
44
Fashion
35
Mode
35
Brand management
32
Markenführung
32
Brand image
18
Markenimage
18
Brand
15
Markenartikel
14
Bekleidungsindustrie
7
Clothing industry
7
Beziehungsmarketing
6
Gesellschaft
6
Internet marketing
6
Luxury brands
6
Online-Marketing
6
Relationship marketing
6
Society
6
Textile distribution
6
Textilhandel
6
Luxury fashion
5
Social Web
5
Social web
5
Bekleidung
4
Brand loyalty
4
China
4
Clothing
4
Perception
4
Wahrnehmung
4
Brand extension
3
Fashion retailing
3
Lieferkette
3
Markentransfer
3
Online retailing
3
Online-Handel
3
Personality psychology
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9
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Jain, Sheetal
2
Alexander, Bethan
1
Bhaduri, Gargi
1
Contreras, Luis Ortega
1
Emmanuel-Stephen, Christiana Mbang
1
Fuxman, Leonora
1
Garg, Ruchi
1
Gbadamosi, Ayantunji
1
Hume, Margee
1
Khan, Mohd Naved
1
Mahmoud, Ali B.
1
Mills, Michael
1
Mohr, Iris
1
Nsouli, Nour Zakaria
1
Ramadan, Zahy
1
Rathi, Rubal
1
Stanforth, Nancy
1
Taube, Julia
1
Warnaby, Gary
1
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Handbook of research on effective marketing in contemporary globalism
Journal of fashion marketing and management
Journal of business research : JBR
45
Journal of retailing and consumer services
16
The journal of brand management : an international journal
9
International journal of retail & distribution management
7
Asia Pacific journal of marketing and logistics
6
The journal of product & brand management
6
International marketing review
4
International journal of hospitality management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of retailing
3
Qualitative market research : an international journal
3
The journal of consumer marketing
3
AMS review : official publication of the Academy of Marketing Science
2
Business horizons
2
Electronic commerce research
2
European journal of marketing
2
International journal of wine business research : IJWBR
2
Marketing intelligence & planning
2
Sustainable Luxury : An International Perspective
2
The European journal of the history of economic thought
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business research
1
Economic theory
1
Feminist economics
1
Finance India : the quarterly journal of Indian Institute of Finance
1
International business review : the official journal of the European International Business Academy
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of retail and distribution management
1
Journal of Islamic marketing : JIMA
1
Journal of business ethics : JBE
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of global fashion marketing : JGfM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality and tourism insights
1
Journal of marketing communications
1
Journal of organizational change management
1
Journal of revenue and pricing management
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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1
Exploring young consumer's adoption of secondhand luxury : insights from a qualitative study
Rathi, Rubal
;
Jain, Sheetal
;
Garg, Ruchi
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 117-138
Persistent link: https://www.econbiz.de/10014495506
Saved in:
2
Hedonism and luxury fashion consumption among Black African women in the UK : an empirical study
Emmanuel-Stephen, Christiana Mbang
;
Gbadamosi, Ayantunji
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 126-140
Persistent link: https://www.econbiz.de/10012797991
Saved in:
3
Luxury fashion start-up brands' digital strategies with female Gen Y in the Middle East
Ramadan, Zahy
;
Nsouli, Nour Zakaria
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 247-265
Persistent link: https://www.econbiz.de/10013162364
Saved in:
4
A triple-trickle theory for sustainable fashion adoption : the rise of a luxury trend
Mohr, Iris
;
Fuxman, Leonora
;
Mahmoud, Ali B.
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 640-660
Persistent link: https://www.econbiz.de/10013384577
Saved in:
5
Measuring the impact of beliefs on luxury buying behavior in an emerging market : empirical evidence from India
Jain, Sheetal
;
Khan, Mohd Naved
- In:
Journal of fashion marketing and management
21
(
2017
)
3
,
pp. 341-360
Persistent link: https://www.econbiz.de/10011773343
Saved in:
6
How brand interaction in pop-up shops influences consumers' perceptions of luxury fashion retailers
Taube, Julia
;
Warnaby, Gary
- In:
Journal of fashion marketing and management
21
(
2017
)
3
,
pp. 385-399
Persistent link: https://www.econbiz.de/10011773347
Saved in:
7
Evaluation of absolute luxury : effect of cues, consumers' need for uniqueness, product involvement and product knowledge on expected price
Bhaduri, Gargi
;
Stanforth, Nancy
- In:
Journal of fashion marketing and management
20
(
2016
)
4
,
pp. 471-486
Persistent link: https://www.econbiz.de/10011551759
Saved in:
8
Inter-industry creative collaborations incorporating luxury fashion brands
Alexander, Bethan
;
Contreras, Luis Ortega
- In:
Journal of fashion marketing and management
20
(
2016
)
3
,
pp. 254-275
Persistent link: https://www.econbiz.de/10011594899
Saved in:
9
Uncovering Victoria's Secret : exploring women's luxury perceptions of intimate apparel and purchasing behaviour
Hume, Margee
;
Mills, Michael
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 450-485
Persistent link: https://www.econbiz.de/10010197999
Saved in:
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