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~isPartOf:"Handbook of research on effective marketing in contemporary globalism"
~isPartOf:"Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis"
~subject:"France"
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Handbook of research on effective marketing in contemporary globalism
Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis
Global luxury : organizational change and emerging markets since the 1970s
3
Harvard business review : HBR
2
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European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
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International journal of retail & distribution management
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1
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Luxury marketing : a challenge for theory and practice
1
Major trends in mature economies
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Marketing : ZFP ; journal of research and management
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Marketing touristique
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National brands and global markets : an historical perspective
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New luxury management : creating and managing sustainable value across the organization
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Psychology & marketing
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Que sais-je?
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Revue Gestion 2000 : management & prospective
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Louis Vuitton : using digital presence for brand repositioning and CRM
Ahujy, Vandana
- In:
Handbook of research on effective marketing in …
,
(pp. 315-324)
.
2014
Persistent link: https://www.econbiz.de/10010403471
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2
Les industries du luxe : des industries de patrimoines?
Barrère, Christian
- In:
Economie appliquée : archives de l'Institut de …
60
(
2007
)
3
,
pp. 235-263
Persistent link: https://www.econbiz.de/10003558446
Saved in:
3
Un processus évolutionnaire de création institutionnelle d'une convention de qualité : l'histoire exemplaire de la création d'un produit de luxe, le champagne
Barrère, Christian
- In:
Economie appliquée : archives de l'Institut de …
56
(
2003
)
3
,
pp. 133-169
Persistent link: https://www.econbiz.de/10001812048
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