//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Les cahiers de recherche / HEC Paris"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Premiumsegment"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Luxury goods
3
Luxusgüter
3
Comparison
1
Consumer behaviour
1
Consumer goods industry
1
Firm performance
1
Konsumentenverhalten
1
Konsumgüterindustrie
1
Product quality
1
Produktqualität
1
Unternehmenserfolg
1
Vergleich
1
Welt
1
World
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Language
All
English
3
Author
All
Czellar, Sandor
2
Laurent, Gilles
2
Dubois, Bernard
1
Kapferer, Jean-Noël
1
Lageat, Thierry
1
Tabatoni, Olivier
1
Published in...
All
Les cahiers de recherche / HEC Paris
Journal of business research : JBR
173
Journal of retailing and consumer services
85
The journal of brand management : an international journal
71
Journal of fashion marketing and management
55
International journal of hospitality management
46
The journal of product & brand management
42
International journal of retail & distribution management
29
The Oxford handbook of luxury business
29
Journal of global fashion marketing : JGfM
28
Psychology & marketing
28
Journal of international consumer marketing
27
SpringerLink / Bücher
24
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
23
Luxury marketing : a challenge for theory and practice
22
International marketing review
21
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
International journal of advertising : the review of marketing communications
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Asia Pacific journal of marketing and logistics
16
Journal of travel and tourism marketing
16
Journal of revenue and pricing management
15
New luxury management : creating and managing sustainable value across the organization
15
Springer eBook Collection
15
Transportation research / E : an international journal
14
Developing successful global strategies for marketing luxury brands
13
International journal of consumer studies
13
International journal of contemporary hospitality management
13
Marketing intelligence & planning
13
Global marketing strategies for the promotion of luxury goods
12
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
11
Global luxury : organizational change and emerging markets since the 1970s
11
International journal of wine business research : IJWBR
11
Journal of consumer behaviour
11
Journal of hospitality marketing & management
11
Journal of strategic marketing
11
Strategic change
11
Sustainable Luxury : An International Perspective
11
The Cornell hospitality quarterly
11
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
10
Palgrave Advances in Luxury
10
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Is the luxury industry really a financer's dream
Kapferer, Jean-Noël
;
Tabatoni, Olivier
-
2010
Persistent link: https://www.econbiz.de/10008669289
Saved in:
2
Engineering hedonic attributes to generate perceptions of luxury : consumer perception of an everyday sound
Lageat, Thierry
;
Czellar, Sandor
;
Laurent, Gilles
-
2003
Persistent link: https://www.econbiz.de/10001771858
Saved in:
3
Consumer rapport to luxury : analyzing complex and ambivalent attitudes
Dubois, Bernard
;
Laurent, Gilles
;
Czellar, Sandor
-
2001
Persistent link: https://www.econbiz.de/10001629393
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->