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~subject:"Automotive industry"
~person:"Bulut, Cengizhan"
~type_genre:"Fallstudie"
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Automotive industry
Brand management
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Deutschland
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Gemeinschaftswerbung
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Germany
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Imagetransfer
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Inter-firm cooperation
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Kfz-Industrie
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Luxury goods
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Luxusgut
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Luxusgüter
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Markenführung
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Markenpolitik
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Sportartikelbranche
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Sporting goods industry
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Unternehmenskooperation
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Bulut, Cengizhan
Prange, Christiane
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Regier, Stefanie
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Reihe: Marketing, IT und Social Media
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ECONIS (ZBW)
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Co-Branding als strategische Option der Luxusmarkenführung : eine empirische Untersuchung
Regier, Stefanie
;
Bulut, Cengizhan
-
2012
-
1. Auflage
Persistent link: https://www.econbiz.de/10012878637
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