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~type_genre:"Collection of articles written by one author"
~type_genre:"Aufsatz im Buch"
~person:"Amatulli, Cesare"
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Luxury goods
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Amatulli, Cesare
Wiedmann, Klaus-Peter
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Hennigs, Nadine
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Mosca, Fabrizio
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Brun, Alessandro
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Meurer, Jörg
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Cedrola, Elena
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Chen, Ning
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Duma, Fabio
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Fujioka, Rika
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Giacosa, Elisa
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Gistri, Giacomo
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Grewe, Bernd-Stefan
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Henninger, Claudia E.
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Hofmeester, Karin
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König, Verena
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Moore, Christopher M.
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Pini, Fabrizio Maria
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Pouillard, Véronique
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Asmat Nizam Abdul Talib
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Belk, Russell W.
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Berry, Christopher J.
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Developing successful global strategies for marketing luxury brands
1
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
1
Global marketing strategies for the promotion of luxury goods
1
Handbook of research on IoT, digital transformation, and the future of global marketing
1
Handbook of research on digital transformation management and tools
1
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ECONIS (ZBW)
5
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Fashion brands and emerging markets' opportunities : a literature review from a consumer behaviour and marketing perspective
Sestino, Andrea
;
Di Matteo, Serena
;
Amatulli, Cesare
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 23-45)
.
2023
Persistent link: https://www.econbiz.de/10013543047
Saved in:
2
Infusing new technologies and luxury : a literature review and current issues on luxury fashion, food, and tourism
Sestino, Andrea
;
Santarelli, Ilaria
;
Amatulli, Cesare
- In:
Handbook of research on digital transformation …
,
(pp. 474-488)
.
2022
Persistent link: https://www.econbiz.de/10014438150
Saved in:
3
Omnichannel shopping experiences for fast fashion and luxury brands : an exploratory study
Amatulli, Cesare
;
De Angelis, Matteo
;
Sestino, Andrea
; …
- In:
Developing successful global strategies for marketing …
,
(pp. 22-43)
.
2021
Persistent link: https://www.econbiz.de/10012521533
Saved in:
4
Digital marketing and digital retail strategies in the luxury sector : critical factors and opportunities
Colella, Giuseppe
;
Amatulli, Cesare
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 112-129)
.
2021
Persistent link: https://www.econbiz.de/10012816047
Saved in:
5
The relationship between fast fashion and luxury brands : an exploratory study in the UK market
Amatulli, Cesare
;
Mileti, Antonio
;
Speciale, Vincenzo
; …
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 244-265)
.
2016
Persistent link: https://www.econbiz.de/10011484700
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