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subject:"Sozialer Status"
~person:"Borraz, Stéphane"
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Sozialer Status
Brand management
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Borraz, Stéphane
Bursztyn, Leonardo
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Ferman, Bruno
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Fiorin, Stefano
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Kanz, Martin
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Rao, Gautam
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Dey, Aiyesha
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Managing status : how luxury brands shape class subjectivities in the service encounter
Dion, Delphine
;
Borraz, Stéphane
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 67-85
Persistent link: https://www.econbiz.de/10011749861
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