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type_genre:"Aufsatz im Buch"
~type_genre:"Fallstudiensammlung"
~person:"Batat, Wided"
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Developing successful global strategies for marketing luxury brands
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
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Heritage communication on social media in the luxury brand market : the 4-H factors framework
Mosca, Fabrizio
;
Batat, Wided
;
Chiaudano, Valentina
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 293-311)
.
2024
Persistent link: https://www.econbiz.de/10014529123
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2
How does second-hand luxury enhance Gen Z consumers' well-being? : a Transformative Luxury Research (TLR) approach
Khochman, Inas
;
Batat, Wided
- In:
The rise of positive luxury : transformative research …
,
(pp. 154-169)
.
2022
Persistent link: https://www.econbiz.de/10014232770
Saved in:
3
Is luxury compatible with corporate social responsibility (CSR)? : models for sustainable marketing strategies
Batat, Wided
;
Khochman, Inas
- In:
Developing successful global strategies for marketing …
,
(pp. 179-196)
.
2021
Persistent link: https://www.econbiz.de/10012521697
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