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type_genre:"Aufsatz im Buch"
~type_genre:"Handbook"
~isPartOf:"New luxury management : creating and managing sustainable value across the organization"
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New luxury management : creating and managing sustainable value across the organization
The Oxford handbook of luxury business
29
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
23
Luxury marketing : a challenge for theory and practice
22
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
Developing successful global strategies for marketing luxury brands
13
Global marketing strategies for the promotion of luxury goods
12
Global luxury : organizational change and emerging markets since the 1970s
11
Sustainable Luxury : An International Perspective
11
Sustainable luxury : managing social and environmental performance in iconic brands
10
Building consumer-brand relationship in luxury brand management
9
The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
9
Luxury in global perspective : objects and practices, 1600-2000
8
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
6
Luxury marketing, sustainability and technology : the future of luxury management
6
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
5
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
4
Building corporate identity, image and reputation in the digital era
3
Contemporary case studies on fashion production, marketing and operations
3
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
3
Aestetics and style in strategy
2
Brand management ; Vol. 4
2
Brand management in emerging markets : theories and practice
2
Computer-mediated marketing strategies : social media and online brand communities
2
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
2
Empirical studies on economics of innovation, public economics and management : proceedings of the 18th Eurasia business and economics society conference
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Fashion branding and communication : core strategies of European luxury brands
2
Flagship marketing : concepts and places
2
Handbook of research on IoT, digital transformation, and the future of global marketing
2
Handbook of research on effective marketing in contemporary globalism
2
Managing globalization : new business models, strategies and innovation
2
Post-COVID-19 perspectives on international business
2
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
2
The globalisation of Chinese business : implications for multinational investors
2
Three essays on luxury consumption
2
11 Fallstudien von Handelsunternehmen
1
A journey through manufacturing and supply chain strategy research : a tribute to Professor Gianluca Spina
1
A research agenda for international entrepreneurship
1
Advanced digital marketing strategies in a data-driven era
1
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1
Luxury as a construct : an evolutionary perspective
Brun, Alessandro
- In:
New luxury management : creating and managing …
,
(pp. 1-17)
.
2017
Persistent link: https://www.econbiz.de/10011609005
Saved in:
2
Luxury dynamics
Rigaud-Lacresse, Emmanuelle
- In:
New luxury management : creating and managing …
,
(pp. 23-32)
.
2017
Persistent link: https://www.econbiz.de/10011609008
Saved in:
3
Global organizational leadership for luxury companies
Jensen, Karina R.
- In:
New luxury management : creating and managing …
,
(pp. 33-45)
.
2017
Persistent link: https://www.econbiz.de/10011609184
Saved in:
4
Financial reporting and communication in the luxury industry
Hervé, Laurent
- In:
New luxury management : creating and managing …
,
(pp. 47-65)
.
2017
Persistent link: https://www.econbiz.de/10011609186
Saved in:
5
A narrative approach to luxury brands
Pini, Fabrizio Maria
- In:
New luxury management : creating and managing …
,
(pp. 69-83)
.
2017
Persistent link: https://www.econbiz.de/10011609190
Saved in:
6
Financial valuation of luxury brands
García, María Ruiz
- In:
New luxury management : creating and managing …
,
(pp. 85-102)
.
2017
Persistent link: https://www.econbiz.de/10011609197
Saved in:
7
Brand as a legal asset for luxury companies : brand power
André, Caroline
;
Fournier, Arnaud
- In:
New luxury management : creating and managing …
,
(pp. 103-124)
.
2017
Persistent link: https://www.econbiz.de/10011609201
Saved in:
8
Knowhow, skills and competencies as knowledge assets for luxury companies
Seraidarian, Fabien
;
Kmiec, Ruxanda
- In:
New luxury management : creating and managing …
,
(pp. 125-143)
.
2017
Persistent link: https://www.econbiz.de/10011609204
Saved in:
9
Luxury & prime locations
Fourneaux, Stéphane
- In:
New luxury management : creating and managing …
,
(pp. 145-155)
.
2017
Persistent link: https://www.econbiz.de/10011609205
Saved in:
10
Managing the creative process
Bertola, Paola
;
Colombi, Chiara
;
Vacca, Federica
- In:
New luxury management : creating and managing …
,
(pp. 159-188)
.
2017
Persistent link: https://www.econbiz.de/10011609211
Saved in:
11
Supply chain management in the luxury industry
Brun, Alessandro
- In:
New luxury management : creating and managing …
,
(pp. 189-216)
.
2017
Persistent link: https://www.econbiz.de/10011609212
Saved in:
12
Creating a seamless experience for luxury consumers integrating online and offline communication
Pini, Fabrizio Maria
;
Pelleschi, Valeria
- In:
New luxury management : creating and managing …
,
(pp. 217-237)
.
2017
Persistent link: https://www.econbiz.de/10011609219
Saved in:
13
Growth archetypes in luxury companies
Rigaud-Lacresse, Emmanuelle
;
Seraidarian, Fabien
- In:
New luxury management : creating and managing …
,
(pp. 241-259)
.
2017
Persistent link: https://www.econbiz.de/10011609222
Saved in:
14
Integration of mergers and acquisitions in the fashion and luxury industry
Quacquarelli, Barbara
- In:
New luxury management : creating and managing …
,
(pp. 261-274)
.
2017
Persistent link: https://www.econbiz.de/10011609225
Saved in:
15
International retailing and growth paths
Castelli, Cecilia
;
Moretto, Antonella
- In:
New luxury management : creating and managing …
,
(pp. 275-291)
.
2017
Persistent link: https://www.econbiz.de/10011609227
Saved in:
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