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~subject:"Marktforschung"
~subject:"Markenführung"
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Marktforschung
Markenführung
Convenience Food
95
Convenience food
95
Consumer behaviour
47
Konsumentenverhalten
47
USA
21
United States
21
Eating habit
15
Ernährungsverhalten
15
Food
12
Food consumption
12
Lebensmittelkonsum
12
Ernährungsindustrie
11
Food industry
11
Lebensmittel
11
Food market
10
Lebensmittelmarkt
10
Großbritannien
9
United Kingdom
9
Brand image
7
Deutschland
7
Germany
7
Markenimage
7
Breakfast cereals
6
Demand
6
Experiment
6
Frühstückszerealien
6
Innovation
6
Italien
6
Italy
6
Nachfrage
6
Theorie
6
Theory
6
2002-2012
5
2003-2013
5
Brand management
5
Food retailing
5
Forecast
5
Lebensmitteleinzelhandel
5
Market research
5
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Undetermined
2
Free
1
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Article
10
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Article in journal
7
Aufsatz in Zeitschrift
7
Market information
5
Marktinformation
5
Aufsatz im Buch
3
Book section
3
Case study
2
Fallstudie
2
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English
9
German
1
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Anesbury, Zachary
1
Jakubanecs, Alexander
1
Kemps, Eva
1
Meshreki, Hakim A.
1
Mourad, Maha
1
Nieminen, Juuso
1
Palo-Oja, Outi-Maaria
1
Stocchi, Lara
1
Supphellen, Magne
1
Troye, Sigurd V.
1
Wagner, Katja
1
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Consumer goods Europe
5
CSR und Lebensmittelwirtschaft : nachhaltiges Wirtschaften entlang der Food Value Chain
1
Cases on branding strategies and product development : successes and pitfalls
1
Diversity in European marketing : text and cases
1
Journal of retailing and consumer services
1
South Asian journal of business and management cases
1
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ECONIS (ZBW)
10
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1
Healthy and delicious : responsible branding of snacks
Palo-Oja, Outi-Maaria
;
Nieminen, Juuso
- In:
South Asian journal of business and management cases
11
(
2022
)
2
,
pp. 105-118
Persistent link: https://www.econbiz.de/10013384410
Saved in:
2
The effect of mental availability on snack food choices
Stocchi, Lara
;
Kemps, Eva
;
Anesbury, Zachary
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012502693
Saved in:
3
Knorr : nachhaltige Beschaffung von Zutaten als zentraler Bestandteil der Geschäfts- und Markenstrategie
Wagner, Katja
- In:
CSR und Lebensmittelwirtschaft : nachhaltiges …
,
(pp. 303-313)
.
2016
Persistent link: https://www.econbiz.de/10011516635
Saved in:
4
Simply food : the crossroads in front of a new-born food brand
Meshreki, Hakim A.
;
Mourad, Maha
- In:
Cases on branding strategies and product development : …
,
(pp. 165-177)
.
2015
Persistent link: https://www.econbiz.de/10010504642
Saved in:
5
The consumer as a co-producer and prosumer : convenience food marketing
Troye, Sigurd V.
;
Supphellen, Magne
;
Jakubanecs, Alexander
- In:
Diversity in European marketing : text and cases
,
(pp. 179-192)
.
2012
Persistent link: https://www.econbiz.de/10009531587
Saved in:
6
Food and drink NPD : a review of key trends - France
In:
Consumer goods Europe
(
2008
)
542
Persistent link: https://www.econbiz.de/10003648364
Saved in:
7
Food and drink NPD : a review of key trends - Germany
In:
Consumer goods Europe
(
2008
)
542
Persistent link: https://www.econbiz.de/10003648366
Saved in:
8
Food and drink NPD : a review of key trends - Italy
In:
Consumer goods Europe
(
2008
)
542
Persistent link: https://www.econbiz.de/10003648368
Saved in:
9
Food and drink NPD : a review of key trends - Spain
In:
Consumer goods Europe
(
2008
)
542
Persistent link: https://www.econbiz.de/10003648369
Saved in:
10
Food and drink NPD : a review of key trends - UK
In:
Consumer goods Europe
(
2008
)
542
Persistent link: https://www.econbiz.de/10003648370
Saved in:
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