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person:"Scott Morton, Fiona"
~person:"Brüne, Gerd"
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Zeitschriftenhandel
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Scott Morton, Fiona
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Advances in economic analysis & policy
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Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
Working paper / National Bureau of Economic Research, Inc.
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ECONIS (ZBW)
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Behavioral decision-making : an application of the setting of magazine subscription prices
Scott Morton, Fiona
;
Oster, Sharon M.
-
2003
Persistent link: https://www.econbiz.de/10001832603
Saved in:
2
Ressourcenorientierte Markenführung im Zeitschriftengeschäft
Althans, Jürgen
;
Brüne, Gerd
- In:
Das Diktat der Markenführung : 11 Thesen zur …
,
(pp. 197-218)
.
2009
Persistent link: https://www.econbiz.de/10003873047
Saved in:
3
Behavioral biases meet the market : the case of magazine subscription prices
Oster, Sharon M.
(
contributor
); …
- In:
Advances in economic analysis & policy
5
(
2005
)
1
Persistent link: https://www.econbiz.de/10002613317
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