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subject:"Werbepsychologie"
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Werbepsychologie
Testmarkt
61
Test market
50
Pretest
14
Consumer behaviour
12
Konsumentenverhalten
12
Werbewirkung
11
Deutschland
10
Germany
10
Theorie
10
Theory
10
Advertising effects
9
Simulation
9
pretest
9
Marktforschung
8
Produkteinführung
8
Befragung
7
Market research
7
Innovation
6
Experiment
5
Innovation management
5
Innovationsmanagement
5
Interview
5
Estimation theory
4
Fragebogen
4
Promotional materials
4
Schätztheorie
4
Werbemittel
4
Werbung
4
Absatzprognose
3
Advertising
3
Austria
3
Beziehungsmarketing
3
Brand image
3
Brand management
3
Bubbles
3
Börsenmakler
3
Consumer goods industry
3
Efficient market hypothesis
3
Effizienzmarkthypothese
3
Konsumgüterindustrie
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English
2
German
1
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Haimerl, Elmar
2
Kim, Jooyoung
1
Morris, Jon D.
1
Swait, Joffre
1
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Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of advertising : official publication of the American Academy of Advertising
1
Yearbook of marketing and consumer research
1
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ECONIS (ZBW)
3
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1
Antecedents of true brand loyalty
Kim, Jooyoung
;
Morris, Jon D.
;
Swait, Joffre
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 99-117
Persistent link: https://www.econbiz.de/10003732338
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2
Emotional or rational advertising? : A fatal error in communication and advertising research
Haimerl, Elmar
- In:
Yearbook of marketing and consumer research
6
(
2008
),
pp. 46-71
Persistent link: https://www.econbiz.de/10003812334
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3
Emotionale oder rationale Werbung? : über einen verhängnisvollen Irrtum in Kommunikation und Werbeforschung
Haimerl, Elmar
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
53
(
2007
)
1
,
pp. 4-30
Persistent link: https://www.econbiz.de/10003457823
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