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isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Produktgestaltung"
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Lowering customer evaluation costs, product differentiation, and price competition
Jing, Bing
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 113-127
Persistent link: https://www.econbiz.de/10011437611
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2
Intraconnectivity and interconnectivity : when value creation may reduce profits
He, Tingting
;
Kuksov, Dmitri
;
Narasimhan, Chakravarthi
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
4
,
pp. 567-602
Persistent link: https://www.econbiz.de/10009614329
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