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Low-cost strategy
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DelVecchio, Devon
Fageda, Xavier
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Journal of retailing
1
Psychology & marketing
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ECONIS (ZBW)
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The effects of discount location and frame on consumers' price estimates
DelVecchio, Devon
;
Lakshmanan, Arun
;
Krishnan, H. Shanker
- In:
Journal of retailing
85
(
2009
)
3
,
pp. 336-346
Persistent link: https://www.econbiz.de/10003892372
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2
An experimental test of brand insulation against competitor attacks : effects of consumer heterogeneity and residual desire
DelVecchio, Devon
;
Heath, Timothy B.
- In:
Psychology & marketing
25
(
2008
)
10
,
pp. 944-960
Persistent link: https://www.econbiz.de/10003768745
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