Yue, Jinfeng; Austin, Jill; Huang, Zhimin; Chen, Bintong - In: European Journal of Operational Research 231 (2013) 2, pp. 492-502
We use a game theoretical approach to study pricing and advertisement decisions in a manufacturer–retailer supply chain when price discounts are offered by both the manufacturer and retailer. When the manufacturer is the leader of the game, we obtained Stackelberg equilibrium with...