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type_genre:"Article in journal"
~isPartOf:"Strategy & leadership : a publication of Strategic Leadership Forum"
~isPartOf:"Journal of marketing research : JMR"
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Strategy & leadership : a publication of Strategic Leadership Forum
Journal of marketing research : JMR
Journal of air transport management
145
Transportation research / E : an international journal
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ECONIS (ZBW)
11
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1
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
2
Double mental discounting : when a single price promotion feels twice as nice
Cheng, Andong
;
Cryder, Cynthia
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10011845001
Saved in:
3
Determining consumers' discount rates with field studies
Yao, Song
;
Mela, Carl F.
;
Chiang, Jeongwen
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 822-841
Persistent link: https://www.econbiz.de/10009688799
Saved in:
4
Repositioning dynamics and pricing strategy
Ellickson, Paul B.
;
Misra, Sanjog
;
Nair, Harikesh
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 750-772
Persistent link: https://www.econbiz.de/10009688824
Saved in:
5
The influence of price discount versus bonus pack on the preference for virtue and vice foods
Mishra, Arul
;
Mishra, Himanshu
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 196-206
Persistent link: https://www.econbiz.de/10008858623
Saved in:
6
Warm glow or cold, hard cash? : social identify effects on consumer choice for donation versus discount promotions
Winterich, Karen Page
;
Barone, Michael J.
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 855-868
Persistent link: https://www.econbiz.de/10009348948
Saved in:
7
Innovating low-cost business models
Kachaner, Nicolas
;
Lindgardt, Zhenya
;
Michael, David
- In:
Strategy & leadership : a publication of Strategic …
39
(
2011
)
2
,
pp. 43-48
Persistent link: https://www.econbiz.de/10008989964
Saved in:
8
Quantity-discount-dependent consumer preferences and competitive nonlinear pricing
Gu, Zheyin
;
Yang, Sha
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1100-1113
Persistent link: https://www.econbiz.de/10008796518
Saved in:
9
Price-framing effects on the purchase of hedonic and utilitarian bundles
Khan, Uzma
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1090-1099
Persistent link: https://www.econbiz.de/10008796523
Saved in:
10
Innovating in a recession : a low-cost guide
Gerardi, Anthony
;
Dominiquini, Jennifer Kelly
- In:
Strategy & leadership : a publication of Strategic …
37
(
2009
)
3
,
pp. 42-43
Persistent link: https://www.econbiz.de/10003861810
Saved in:
11
Hitting back: strategic responses to low-cost rivals
Morehouse, Jim
;
O'Meara, Bob
;
Hagen, Christian
;
Huseby, Todd
- In:
Strategy & leadership : a publication of Strategic …
36
(
2008
)
1
,
pp. 4-13
Persistent link: https://www.econbiz.de/10003699816
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