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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
The advertising and consumer culture reader
1
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ECONIS (ZBW)
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Masculinity representations in men's lifestyle magazine ads : a cross-ccultural and cross-racial comparison
Shaw, Ping
;
Tan, Yue
;
Kim, Kwangmi Ko
;
Cheng, Hong
- In:
Current insights and future trends : [extended versions …
,
(pp. 275-290)
.
2012
Persistent link: https://www.econbiz.de/10009748092
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2
The construction of beauty : a cross-cultural analysis of women's magazine advertising
Frith, Katherine
;
Shaw, Ping
;
Cheng, Hong
- In:
The advertising and consumer culture reader
,
(pp. 193-206)
.
2009
Persistent link: https://www.econbiz.de/10003848381
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