//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"United States"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Print advertising"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
United States
Print advertising
84
Printwerbung
84
Advertising effects
24
Werbewirkung
24
Deutschland
17
Germany
17
USA
11
Estimation
9
Netherlands
9
Niederlande
9
Schätzung
9
Perception
8
Wahrnehmung
8
Advertising
7
Werbung
7
France
5
Frankreich
5
Psychology of advertising
5
Target group
5
Theorie
5
Theory
5
Werbepsychologie
5
Zielgruppe
5
Consumer behaviour
4
International marketing
4
Internationales Marketing
4
Internet
4
Konsumentenverhalten
4
Beziehungsmarketing
3
Brand image
3
Brand management
3
Celebrity endorsement
3
Celebrity-Werbung
3
EU countries
3
EU-Staaten
3
Fernsehwerbung
3
Großbritannien
3
Magazine
3
Markenführung
3
more ...
less ...
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
70
Aufsatz in Zeitschrift
70
Book section
11
Graue Literatur
10
Non-commercial literature
10
Arbeitspapier
7
Working Paper
7
Hochschulschrift
6
Thesis
6
Collection of articles written by one author
2
Sammlung
2
Bibliografie enthalten
1
Bibliography included
1
Bildband
1
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
11
Author
All
Ashley, Christy
1
Bajde, Domen
1
Bills, Emily
1
Blick, Paul
1
Boggio, Cecilia
1
Calder, Bobby J.
1
Cheng, Hong
1
Diehl, Sandra
1
Frith, Katherine
1
Garzone, Giuliana
1
Huber, Ralph P.
1
Kyrousi, Antigone G.
1
Leonard, Hillary A.
1
Malthouse, Edward C.
1
Mueller, Barbara
1
Panigyrakis, George G.
1
Shaw, Ping
1
Terlutter, Ralf
1
Vida, Irena
1
more ...
less ...
Published in...
All
Advertising and violence : concepts and perspectives
1
Cutting edge international research
1
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
Enhancing knowledge development in marketing ; Vol. 21
1
Legal and business aspects of the magazine industry 1984
1
New approaches to discourse and business communication
1
Proceedings of the 14th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 30 - December 2, 2006, Vienna, Austria
1
The advertising and consumer culture reader
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Visual merchandising : the image of selling
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
11
of
11
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Selling perceptions of space : AT&T print ads, 1908-1930
Bills, Emily
- In:
Visual merchandising : the image of selling
,
(pp. 55-74)
.
2016
Persistent link: https://www.econbiz.de/10011584067
Saved in:
2
Exploring the underlying dimensions of violence in print advertisements
Leonard, Hillary A.
;
Ashley, Christy
- In:
Advertising and violence : concepts and perspectives
,
(pp. 23-41)
.
2015
Persistent link: https://www.econbiz.de/10010498568
Saved in:
3
The influence of demographic factors on the perception of humane-oriented (CSR) appeals in advertisements : a multi-country analysis
Diehl, Sandra
;
Mueller, Barbara
;
Terlutter, Ralf
- In:
The changing roles of advertising : [extended versions …
,
(pp. 313-327)
.
2013
Persistent link: https://www.econbiz.de/10009773946
Saved in:
4
Genre variation in tobacco advertising
Garzone, Giuliana
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 343-370)
.
2011
Persistent link: https://www.econbiz.de/10009011224
Saved in:
5
Color effects on implicit memory in a print advertising context : a process dissociation procedure approach
Panigyrakis, George G.
;
Kyrousi, Antigone G.
-
2011
Persistent link: https://www.econbiz.de/10010191072
Saved in:
6
Media placement versus advertising execution
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
Cutting edge international research
,
(pp. 333-345)
.
2010
Persistent link: https://www.econbiz.de/10003985213
Saved in:
7
Automobile advertising for cultural elites : a multimodal analysis
Boggio, Cecilia
- In:
Discourse, identities and genres in corporate …
,
(pp. 145-161)
.
2010
Persistent link: https://www.econbiz.de/10009013072
Saved in:
8
Toward dialectic discourse in advertising : McDonald's, Adbusters and the subvertising of corporate American culture
Blick, Paul
- In:
New approaches to discourse and business communication
,
(pp. 62-81)
.
2009
Persistent link: https://www.econbiz.de/10003877613
Saved in:
9
The construction of beauty : a cross-cultural analysis of women's magazine advertising
Frith, Katherine
;
Shaw, Ping
;
Cheng, Hong
- In:
The advertising and consumer culture reader
,
(pp. 193-206)
.
2009
Persistent link: https://www.econbiz.de/10003848381
Saved in:
10
What works best? : the importance fo ad characteristics in antismoking advertising to adolescents
Vida, Irena
;
Bajde, Domen
- In:
Proceedings of the 14th Annual Conference on Marketing …
,
(pp. 337-342)
.
2006
Persistent link: https://www.econbiz.de/10003622392
Saved in:
11
Advertising, role of the rate card
Huber, Ralph P.
- In:
Legal and business aspects of the magazine industry 1984
,
(pp. 139-177)
.
1984
Persistent link: https://www.econbiz.de/10001307486
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->