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subject:"United States"
~type_genre:"Book section"
~subject:"Internationales Marketing"
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United States
Internationales Marketing
Print advertising
84
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
Advertising and violence : concepts and perspectives
1
Advertising in developing and emerging countries : the economic, political and social context
1
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Cutting edge international research
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Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
1
Enhancing knowledge development in marketing ; Vol. 21
1
Legal and business aspects of the magazine industry 1984
1
New approaches to discourse and business communication
1
Proceedings of the 14th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 30 - December 2, 2006, Vienna, Austria
1
The advertising and consumer culture reader
1
Visual merchandising : the image of selling
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ECONIS (ZBW)
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1
Selling perceptions of space : AT&T print ads, 1908-1930
Bills, Emily
- In:
Visual merchandising : the image of selling
,
(pp. 55-74)
.
2016
Persistent link: https://www.econbiz.de/10011584067
Saved in:
2
Exploring the underlying dimensions of violence in print advertisements
Leonard, Hillary A.
;
Ashley, Christy
- In:
Advertising and violence : concepts and perspectives
,
(pp. 23-41)
.
2015
Persistent link: https://www.econbiz.de/10010498568
Saved in:
3
Cultural differences? : visual metaphor in advertising ; comprehension and tolerance of ambiguity in four European countries
Hooft, Andreu van
;
Mulken, Margot van
;
Nedertigt, Ulrike
- In:
The changing roles of advertising : [extended versions …
,
(pp. 351-364)
.
2013
Persistent link: https://www.econbiz.de/10009773933
Saved in:
4
The influence of demographic factors on the perception of humane-oriented (CSR) appeals in advertisements : a multi-country analysis
Diehl, Sandra
;
Mueller, Barbara
;
Terlutter, Ralf
- In:
The changing roles of advertising : [extended versions …
,
(pp. 313-327)
.
2013
Persistent link: https://www.econbiz.de/10009773946
Saved in:
5
Genre variation in tobacco advertising
Garzone, Giuliana
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 343-370)
.
2011
Persistent link: https://www.econbiz.de/10009011224
Saved in:
6
Advertising and globalization : the transmission of culture in Nigerian print advertising
Alozie, Emmanuel C.
- In:
Advertising in developing and emerging countries : the …
,
(pp. 21-41)
.
2011
Persistent link: https://www.econbiz.de/10009262006
Saved in:
7
Color effects on implicit memory in a print advertising context : a process dissociation procedure approach
Panigyrakis, George G.
;
Kyrousi, Antigone G.
-
2011
Persistent link: https://www.econbiz.de/10010191072
Saved in:
8
Media placement versus advertising execution
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
Cutting edge international research
,
(pp. 333-345)
.
2010
Persistent link: https://www.econbiz.de/10003985213
Saved in:
9
Advertorials in the Italian press : the impact of corporate identity strategies on linguistic features
Salsnik, Erika
- In:
Discourse, identities and genres in corporate …
,
(pp. 185-208)
.
2010
Persistent link: https://www.econbiz.de/10009013055
Saved in:
10
Automobile advertising for cultural elites : a multimodal analysis
Boggio, Cecilia
- In:
Discourse, identities and genres in corporate …
,
(pp. 145-161)
.
2010
Persistent link: https://www.econbiz.de/10009013072
Saved in:
11
Chinese consumer readings of global and local advertising appeals
Zhou, Nan
;
Belk, Russel W.
-
2009
Persistent link: https://www.econbiz.de/10003785585
Saved in:
12
Toward dialectic discourse in advertising : McDonald's, Adbusters and the subvertising of corporate American culture
Blick, Paul
- In:
New approaches to discourse and business communication
,
(pp. 62-81)
.
2009
Persistent link: https://www.econbiz.de/10003877613
Saved in:
13
The construction of beauty : a cross-cultural analysis of women's magazine advertising
Frith, Katherine
;
Shaw, Ping
;
Cheng, Hong
- In:
The advertising and consumer culture reader
,
(pp. 193-206)
.
2009
Persistent link: https://www.econbiz.de/10003848381
Saved in:
14
What works best? : the importance fo ad characteristics in antismoking advertising to adolescents
Vida, Irena
;
Bajde, Domen
- In:
Proceedings of the 14th Annual Conference on Marketing …
,
(pp. 337-342)
.
2006
Persistent link: https://www.econbiz.de/10003622392
Saved in:
15
Advertising, role of the rate card
Huber, Ralph P.
- In:
Legal and business aspects of the magazine industry 1984
,
(pp. 139-177)
.
1984
Persistent link: https://www.econbiz.de/10001307486
Saved in:
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