Iordache, Loredana; Criveanu, Radu; Nicolae, Cernăianu - In: Annals - Economy Series 3 (2012) September, pp. 141-149
In this article, we identify the characteristics of the distribution networks in print media and the features of marketing in mass media, emphasising the attempts initiated by the press in the context of the financial crisis. The research was conducted through a case study on regional...