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subject:"Netzwerkökonomik"
~subject:"Online-Marketing"
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Netzwerkökonomik
Online-Marketing
Druckerzeugnis
43
Printed product
43
print media
17
Press publisher
12
Presseverlag
12
Deutschland
9
Advertising effects
7
Germany
7
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7
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7
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7
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6
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Consumer behaviour
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5
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4
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4
Digitale Medien
4
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Marketing
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advertising
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Gabszewicz, Jean Jaskold
2
Laussel, Didier
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Sonnac, Nathalie
2
Dimoka, Angelika
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Eastman, Susan Tyler
1
Lees, Gavin
1
Lille, A. van
1
Pavlou, Paul A.
1
Strydom, Johan
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African journal of science, technology, innovation & development : AJSTID
1
Economics letters
1
Journal of marketing research
1
Journal of promotion management : JPM
1
LEA's communication series
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Série des documents de travail / Centre de Recherche en Économie et Statistique
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ECONIS (ZBW)
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1
Relative effectiveness of print and digital advertising : a memory perspective
Venkatraman, Vinod
;
Dimoka, Angelika
;
Vo, Khoi
;
Pavlou, …
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 827-844
Persistent link: https://www.econbiz.de/10012662056
Saved in:
2
An investigation of the success of targeting newspapers and efficiency of advertising in Ireland
Winchester, Maxwell
;
Lees, Gavin
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 620-636
Persistent link: https://www.econbiz.de/10011631924
Saved in:
3
Exploring communication channels used by festival visitors : traditional channels versus the Internet
Lille, A. van
;
Strydom, Johan
- In:
African journal of science, technology, innovation & …
7
(
2015
)
3/4
,
pp. 255-264
Persistent link: https://www.econbiz.de/10011565611
Saved in:
4
Research in media promotion
Eastman, Susan Tyler
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011298098
Saved in:
5
Does advertising lower the price of newspapers to consumers? : A theoretical appraisal
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
- In:
Economics letters
87
(
2005
)
1
,
pp. 127-134
Persistent link: https://www.econbiz.de/10002689293
Saved in:
6
Does advertising lower the price of newspapers to consumers? : A theoretical appraisal
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2004
Persistent link: https://www.econbiz.de/10002599006
Saved in:
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