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Druckerzeugnis
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Information economics and policy : IEP
1
Journal of business & economics research
1
Media management : leveraging content for profitable growth
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The IUP journal of marketing management : IJMM
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ECONIS (ZBW)
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Measuring the attitude of individuals towards print media advertisements
Sarkar, Samir
;
Chowdhury, M. K.
- In:
The IUP journal of marketing management : IJMM
16
(
2017
)
1
,
pp. 7-28
Persistent link: https://www.econbiz.de/10011751003
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2
The steep rise of gift card purchases by the consumer is changing the method of accounting and reporting of gift card income by corporate retailers
Feinson, Carla
- In:
Journal of business & economics research
6
(
2008
)
4
,
pp. 7-12
Persistent link: https://www.econbiz.de/10003764491
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3
The effect of a magazine's free digital content on its print circulation : cannibalization of complementarity?
Simon, Daniel H.
;
Kadiyali, Vrinda
- In:
Information economics and policy : IEP
19
(
2007
)
3/4
,
pp. 344-361
Persistent link: https://www.econbiz.de/10003574960
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4
Handelsblatt.com - new revenue models for traditional print media
Pölert, Arnd
;
Skrabs, Gunnar
;
Paust, Robert P.
- In:
Media management : leveraging content for profitable growth
,
(pp. 163-171)
.
2003
Persistent link: https://www.econbiz.de/10001752608
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