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subject:"Print advertising"
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Search: subject_exact:"Printed media"
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Print advertising
Druckerzeugnis
43
Printed product
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Press publisher
9
Presseverlag
9
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6
Germany
6
printed media
6
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Media market
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two-sided markets
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Bauer, Hans H.
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Heinrich, Daniel
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Paust, Robert P.
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Pölert, Arnd
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Media management : leveraging content for profitable growth
1
The IUP journal of marketing management : IJMM
1
Zukunft der Zeitung
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ECONIS (ZBW)
4
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Measuring the attitude of individuals towards print media advertisements
Sarkar, Samir
;
Chowdhury, M. K.
- In:
The IUP journal of marketing management : IJMM
16
(
2017
)
1
,
pp. 7-28
Persistent link: https://www.econbiz.de/10011751003
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2
Mit hochveredelten Printmedien ein Leseerlebnis schaffen
Bauer, Hans H.
;
Heinrich, Daniel
;
Hampel, Stefan
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 251-273)
.
2011
Persistent link: https://www.econbiz.de/10009373446
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3
Neue Erlösfelder für Zeitungsverlage durch Nebengeschäfte
Vogel, Andreas
-
2006
Persistent link: https://www.econbiz.de/10013439551
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4
Handelsblatt.com - new revenue models for traditional print media
Pölert, Arnd
;
Skrabs, Gunnar
;
Paust, Robert P.
- In:
Media management : leveraging content for profitable growth
,
(pp. 163-171)
.
2003
Persistent link: https://www.econbiz.de/10001752608
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