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subject:"Printwerbung"
~subject:"Book publishing"
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Search: subject_exact:"Printing technique"
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Bridging the gap between advertising academia and practice
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Pratiques éditoriales
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Revue d'économie politique
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ECONIS (ZBW)
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Put It on the right side : the effect of print advertisement location on product evaluation
Schneider, Tanja
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 183-198)
.
2017
Persistent link: https://www.econbiz.de/10011540353
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2
Enjeux & développements de l'impression à la demande
Mathieu, Émilie
;
Patissier, Juliette
-
2016
Persistent link: https://www.econbiz.de/10011654911
Saved in:
3
Mit hochveredelten Printmedien ein Leseerlebnis schaffen
Bauer, Hans H.
;
Heinrich, Daniel
;
Hampel, Stefan
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 251-273)
.
2011
Persistent link: https://www.econbiz.de/10009373446
Saved in:
4
Gutenberg revisité : une analyse économique de l'invention de l'imprimerie
Guellec, Dominique
- In:
Revue d'économie politique
114
(
2004
)
2
,
pp. 169-199
Persistent link: https://www.econbiz.de/10002061026
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