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Print advertising
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1998-2010
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Advertising planning
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Customer analysis
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Magazine
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Network economics
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Netzwerkökonomik
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Kaiser, Ulrich
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5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002
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Handbook of media economics ; volume 1
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International journal of industrial organization
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Targeted advertising in magazine markets
Chandra, Ambarish
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Kaiser, Ulrich
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2010
Persistent link: https://www.econbiz.de/10008652619
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When pricing below marginal cost pays off : optimal price choice in a media market with upfront pricing
Kaiser, Ulrich
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contributor
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2007
Persistent link: https://www.econbiz.de/10003497834
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