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~type_genre:"Hochschulschrift"
~subject:"Advertising planning"
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Advertising planning
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Suchmaschinenwerbung : zur ökonomischen Wirkung der Steuerungsinstrumente unter Berücksichtigung einer Werbestrategie in Zeitungen
Schultz, Carsten D.
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2012
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1. Aufl.
Persistent link: https://www.econbiz.de/10009622588
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The impact of cultural and religious values on television and newspaper advertising content and appeal : a cross-cultural study of the United States and the Arab world
Kalliny, Morris
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2005
Persistent link: https://www.econbiz.de/10003952907
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