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Free-TV, Abo-TV, Pay-per-view-TV: Organisationsformen zur Vermarktung von Unterhaltung
Dietl, Helmut
;
Franck, Egon
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
52
(
2000
)
6
,
pp. 592-603
Persistent link: https://www.econbiz.de/10001508712
Saved in:
2
Free-TV, Abo-TV, Pay per View-TV : Organisationsformen des privaten Fernsehangebots als Arrangements zur Vermarktung von Unterhaltung
Dietl, Helmut
;
Franck, Egon
-
1999
Persistent link: https://www.econbiz.de/10001426095
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