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~type_genre:"Aufsatz im Buch"
~person:"González-Ledesma, Miguel Alejandro"
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Competition in higher education branding and marketing : national and global perspectives
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Marketing context and branding content of private universities in Chile and Mexico
Álvarez Mendiola, Germán
;
González-Ledesma, Miguel …
- In:
Competition in higher education branding and marketing …
,
(pp. 37-62)
.
2018
Persistent link: https://www.econbiz.de/10011760277
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