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~isPartOf:"Marketing letters : a journal of research in marketing"
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Search: subject_exact:"Private-label brand"
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Handelsmarke
6
Store brand
6
Beziehungsmarketing
3
Brand loyalty
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Markentreue
3
Relationship marketing
3
Brand
2
Brand management
2
Consumer behaviour
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Markenartikel
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Martos-Partal, Mercedes
2
Ailawadi, Kusum L.
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Bradlow, Eric T.
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Casteran, Gauthier
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Chen, Chyi-mei
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Chou, Shan-yu
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Chrysochou, Polymeros
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Dawes, John
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Draganska, Michaela
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Fustinoni-Venturini, Mariana
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González-Benito, Oscar
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González-Benito, Óscar
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Hsiao, Lu
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Meyer-Waarden, Lars
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Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
61
International journal of retail & distribution management
24
The international review of retail, distribution and consumer research
22
Journal of business research : JBR
18
SpringerLink / Bücher
18
Journal of retailing
15
The journal of product & brand management
14
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
12
European journal of operational research : EJOR
11
Handelsforschung
11
International journal of production economics
9
Journal of agricultural & food industrial organization
9
Journal of marketing
9
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of food products marketing
8
Review of industrial organization : RIO
8
Transportation research / E : an international journal
8
European journal of marketing : EJM
7
Gabler Edition Wissenschaft
7
Journal of marketing management : MM
7
Neue Ansätze in Markenforschung und Markenführung
7
Springer Proceedings in Business and Economics
7
The journal of brand management : an international journal
7
The journal of consumer marketing
7
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Improving marketing strategies for private label products
6
Journal of marketing research : JMR
6
Marketing : ZFP ; journal of research and management
6
Report / Marketing Science Institute
6
Applied economics
5
Applied economics letters
5
Australasian marketing journal
5
European retail research
5
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Springer eBook Collection / Business and Economics
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Dissertation Series CentER
4
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ECONIS (ZBW)
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1
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Saved in:
2
Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes
;
González-Benito, Oscar
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
Saved in:
3
The persistence of excess brand loyalty over multiple years
Pare, Vipul
;
Dawes, John
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 163-175
Persistent link: https://www.econbiz.de/10009530071
Saved in:
4
Store brand and store loyalty : the moderating role of store brand positioning
Martos-Partal, Mercedes
;
González-Benito, Óscar
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 297-313
Persistent link: https://www.econbiz.de/10009305517
Saved in:
5
Empirical models of manufacturer-retailer interaction : a review and agenda for future research
Ailawadi, Kusum L.
;
Bradlow, Eric T.
;
Draganska, Michaela
; …
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
3
,
pp. 273-285
Persistent link: https://www.econbiz.de/10008648798
Saved in:
6
Private labels and new product development
Chen, Chyi-mei
;
Chou, Shan-yu
;
Hsiao, Lu
;
Wu, I-huei
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
3
,
pp. 227-243
Persistent link: https://www.econbiz.de/10003873470
Saved in:
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