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~subject:"Consumer behaviour"
~isPartOf:"Report / Marketing Science Institute / Marketing Science Institute"
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Search: subject_exact:"Private-label brand"
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Consumer behaviour
Brand
3
Brand management
3
Handelsmarke
3
Konsumentenverhalten
3
Markenartikel
3
Markenführung
3
Store brand
3
Competition
1
Designation of origin
1
Einzelhandel
1
Einzelhandelspreis
1
Herkunftsbezeichnung
1
Preismanagement
1
Preiswettbewerb
1
Price competition
1
Pricing strategy
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Retail price
1
Retail trade
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Wettbewerb
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Willingness to pay
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Sethuraman, Raj
2
Cole, Catherine
1
Dhar, Sanjay K.
1
Hoch, Stephen J.
1
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Report / Marketing Science Institute / Marketing Science Institute
Journal of retailing and consumer services
50
International journal of retail & distribution management
22
The international review of retail, distribution and consumer research
16
The journal of product & brand management
14
Journal of business research : JBR
13
Journal of retailing
11
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
9
Springer Proceedings in Business and Economics
7
SpringerLink / Bücher
7
The journal of consumer marketing
7
European journal of marketing : EJM
6
Journal of food products marketing
6
Journal of marketing
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
Australasian marketing journal
5
European journal of operational research : EJOR
5
Journal of marketing management : MM
5
Report / Marketing Science Institute
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Gabler Edition Wissenschaft
4
Journal of euromarketing
4
Journal of the Academy of Marketing Science
4
Applied economics
3
Applied economics letters
3
Cogent business & management
3
European retail research
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of production economics
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business & economics research
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of marketing research : JMR
3
Marketing : ZFP ; journal of research and management
3
Review of industrial organization : RIO
3
The IUP journal of brand management : IJBRM
3
Transportation research / E : an international journal
3
Annales Universitatis Mariae Curie-Skłodowska / H
2
ESMT working paper
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
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ECONIS (ZBW)
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Why do consumers pay more for national brands than for store brands?
Sethuraman, Raj
;
Cole, Catherine
-
1997
Persistent link: https://www.econbiz.de/10000988097
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2
Why store brand penetration varies by retailer
Dhar, Sanjay K.
;
Hoch, Stephen J.
-
1997
Persistent link: https://www.econbiz.de/10000988118
Saved in:
3
National brand and store brand price competition : who hurts whom?
Sethuraman, Raj
-
1995
Persistent link: https://www.econbiz.de/10000917641
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