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person:"Grewe, Gundula"
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Search: subject_exact:"Private-label brand"
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Handelsmarke
8
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8
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Germany
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Markenartikel
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2
Convenience Food
2
Convenience food
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2000-2005
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German
4
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Grewe, Gundula
Olbrich, Rainer
20
Dekimpe, Marnik G.
15
Gázquez-Abad, Juan Carlos
15
Sethuraman, Raj
13
Greenhalgh, Christine
12
Martos-Partal, Mercedes
12
Ailawadi, Kusum L.
11
Deleersnyder, Barbara
11
Diallo, Mbaye Fall
11
Martínez-López, Francisco J.
11
Steenkamp, Jan-Benedict E. M.
11
Geyskens, Inge
10
Sattler, Henrik
10
Yagüe Guillén, María Jésus
10
Ahlert, Dieter
9
Rubio Benito, Natalia
9
Bruhn, Manfred
8
Gómez-Suárez, Mónica
8
Riekhof, Hans-Christian
8
Wolf, Annett
8
Bauer, Hans H.
7
Dubé, Jean-Pierre
7
González-Benito, Óscar
7
Cuneo, Andres
6
Dawes, John
6
Fink, Carsten
6
Fornari, Daniele
6
Fornari, Edoardo
6
Grandi, Sebastiano
6
Herstein, Ram
6
Kaswengi, Joseph
6
Kenning, Peter
6
Lamey, Lien
6
Lévy Mangin, Jean-Pierre
6
Möhlenbruch, Dirk
6
Rogers, Mark
6
Rossi, Peter E.
6
Réquillart, Vincent
6
Sudhir, K.
6
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Research papers from the Chair of Marketing
2
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
International journal of retail & distribution management
1
Journal of retailing and consumer services
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing-Controlling mit POS-Daten : Analyseverfahren für mehr Erfolg in der Konsumgüterwirtschaft
1
Reihe: Marketing, Handel und Management
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ECONIS (ZBW)
8
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1
The impact of the degree of similarity between private labels and original national brands on consumer buying behaviour - an empirical investigation based on German household panel...
Olbrich, Rainer
;
Orenstrat, Ruth
;
Grewe, Gundula
; …
-
2016
Persistent link: https://www.econbiz.de/10012156397
Saved in:
2
The impact of the degree of similarity between private labels and original national brands on consumer buying behaviour : an empirical investigation based on German household panel...
Olbrich, Rainer
;
Orenstrat, Ruth
;
Grewe, Gundula
; …
-
2016
Persistent link: https://www.econbiz.de/10011690653
Saved in:
3
Proliferation of private labels in the groceries sector : the impact on category performance
Olbrich, Rainer
;
Grewe, Gundula
- In:
Journal of retailing and consumer services
20
(
2013
)
2
,
pp. 147-153
Persistent link: https://www.econbiz.de/10009734331
Saved in:
4
Handelsmarken und Marktdurchdringung : Ursachen und Auswirkungen auf den Konsumgüterhandel
Grewe, Gundula
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003934842
Saved in:
5
Wohlfahrtseffekte der zunehmenden Verbreitung von Handelsmarken in der Konsumgüterdistribution
Olbrich, Rainer
;
Grewe, Gundula
- In:
Distribution und Handel in Theorie und Praxis : …
,
(pp. 553-596)
.
2009
Persistent link: https://www.econbiz.de/10003839576
Saved in:
6
Consequences of competition between national brands and private labels : empirical results from different German outlet formats
Olbrich, Rainer
;
Grewe, Gundula
- In:
International journal of retail & distribution management
37
(
2009
)
11
,
pp. 933-951
Persistent link: https://www.econbiz.de/10009521951
Saved in:
7
Handelsmarken kontra Herstellermarken
Olbrich, Rainer
;
Grewe, Gundula
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
5
,
pp. 32-38
Persistent link: https://www.econbiz.de/10003765700
Saved in:
8
Sortimentsgestaltung durch Herstellermarken oder Handelsmarken : zu den betriebswirtschaftlichen Grenzen der Verbreitung von Handelsmarken
Olbrich, Rainer
;
Grewe, Gundula
;
Battenfeld, Dirk
- In:
Marketing-Controlling mit POS-Daten : Analyseverfahren …
,
(pp. 325-348)
.
2006
Persistent link: https://www.econbiz.de/10003387660
Saved in:
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