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~subject:"Television advertising"
~subject:"Rundfunksender"
~person:"Domènech, Laia"
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Search: subject_exact:"Privater Fernsehsender"
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Television advertising
Rundfunksender
2002-2006
1
Commercial television
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Fernsehwerbung
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Preis
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Price
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Privater Fernsehsender
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Spain
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Domènech, Laia
Kyhl, Søren
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The journal of media economics
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What influences advertising price in television channels? : an empirical analysis on the Spanish market
Bel, Germà
;
Domènech, Laia
- In:
The journal of media economics
22
(
2009
)
3
,
pp. 164-183
Persistent link: https://www.econbiz.de/10003902458
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