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Product management
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Herrmann, Andreas
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Huber, Frank
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Kreutzer, Ralf T.
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Lehrbuch
Journal of Product & Brand Management
90
SpringerLink / Bücher
44
The PDMA handbook of new product development
36
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
18
European Journal of Marketing
17
Strategic Direction
17
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
15
International journal of technology management : IJTM
15
Journal of Consumer Marketing
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Europäische Hochschulschriften / 5
13
Springer eBook Collection / Business and Economics
13
Discussion paper / Centre for Economic Policy Research
12
Harvard business review : HBR
11
International Journal of Operations & Production Management
11
International Marketing Review
11
International journal of product lifecycle management : IJPLM
10
Marketing Intelligence & Planning
10
Produktportfoliomanagement
10
Harvard-Business-Manager : das Wissen der Besten
9
International journal of manufacturing technology and management
9
Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
9
Gabler Edition Wissenschaft
8
International journal of production economics
8
Journal of business research : JBR
8
Journal of economics & management strategy : JEMS
8
Kontakt & Studium
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Marketing Science
8
Strategic management journal
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
Working paper / National Bureau of Economic Research, Inc.
8
International Journal of Retail & Distribution Management
7
International journal of production research
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of Business & Industrial Marketing
7
The journal of product & brand management
7
Beiträge zum Produkt-Marketing
6
European journal of marketing : EJM
6
International journal of product development : IJPD
6
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ECONIS (ZBW)
6
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Handelsmarkenmanagement : Grundlagen - Strategien - Umsetzung
Schwertfeger, Marko
-
2017
Persistent link: https://www.econbiz.de/10011534189
Saved in:
2
Produktmanagement : Grundlagen, Methoden, Beispiele
Herrmann, Andreas
;
Huber, Frank
-
2013
-
3., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10010226920
Saved in:
3
Produktmanagement : Grundlagen - Methoden - Beispiele
Herrmann, Andreas
;
Huber, Frank
-
2009
-
2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003522512
Saved in:
4
Produktmanagement : Grundlagen - Methoden - Beispiele
Herrmann, Andreas
;
Huber, Frank
-
2009
-
2., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515721
Saved in:
5
Produktions- und Logistikmanagement : Planung und Gestaltung von Wertschöpfungsprozessen
Haasis, Hans-Dietrich
-
2008
-
1. Auflage
Persistent link: https://www.econbiz.de/10014006160
Saved in:
6
Praxisorientiertes Marketing : Grundlagen, Instrumente, Fallbeispiele
Kreutzer, Ralf T.
-
2008
-
2., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003583040
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