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Working paper / National Bureau of Economic Research, Inc.
Journal of Product & Brand Management
90
SpringerLink / Bücher
44
The PDMA handbook of new product development
36
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
18
European Journal of Marketing
17
Strategic Direction
17
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
15
International journal of technology management : IJTM
15
Journal of Consumer Marketing
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Europäische Hochschulschriften / 5
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Springer eBook Collection / Business and Economics
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Discussion paper / Centre for Economic Policy Research
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Harvard business review : HBR
11
International Journal of Operations & Production Management
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International Marketing Review
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International journal of product lifecycle management : IJPLM
10
Marketing Intelligence & Planning
10
Produktportfoliomanagement
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Harvard-Business-Manager : das Wissen der Besten
9
International journal of manufacturing technology and management
9
Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
9
Gabler Edition Wissenschaft
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International journal of production economics
8
Journal of business research : JBR
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Journal of economics & management strategy : JEMS
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Kontakt & Studium
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing Science
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Strategic management journal
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The journal of product innovation management : an international publication of the Product Development & Management Association
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International Journal of Retail & Distribution Management
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International journal of production research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of Business & Industrial Marketing
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The journal of product & brand management
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Beiträge zum Produkt-Marketing
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European journal of marketing : EJM
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International journal of product development : IJPD
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What's the big idea? : multi-function products, firm scope and firm boundaries
Liu, Mengxiao
;
Trefler, Daniel
-
2019
Persistent link: https://www.econbiz.de/10012124904
Saved in:
2
Product switching and the business cycle
Bernard, Andrew B.
;
Okubo, Toshihiro
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2016
Persistent link: https://www.econbiz.de/10011553279
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3
Endogenous entry, product variety, and business cycles
Bilbiie, Florin Ovidiu
;
Ghironi, Fabio
;
Melitz, Marc J.
-
2007
Persistent link: https://www.econbiz.de/10003613481
Saved in:
4
Keeping it fresh : strategic product redesigns and welfare
Blonigen, Bruce A.
;
Knittel, Christopher R.
;
Soderbery, …
-
2013
Persistent link: https://www.econbiz.de/10009744697
Saved in:
5
Multi-product firms and product switching
Bernard, Andrew B.
;
Redding, Stephen
;
Schott, Peter K.
-
2006
Persistent link: https://www.econbiz.de/10003333560
Saved in:
6
Are durable goods consumers forward looking? : Evidence from college textbooks
Chevalier, Judith A.
;
Goolsbee, Austan
-
2005
Persistent link: https://www.econbiz.de/10002944493
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7
Market size, competition, and the product mix of exporters
Mayer, Thierry
;
Melitz, Marc J.
;
Ottaviano, Gianmarco I. P.
-
2011
Persistent link: https://www.econbiz.de/10009008532
Saved in:
8
Product choice and product switching
Bernard, Andrew B.
;
Redding, Stephen
;
Schott, Peter K.
-
2003
Persistent link: https://www.econbiz.de/10001768149
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