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~type_genre:"Übersichtsarbeit"
~subject:"Product management"
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Product management
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International business review : the official journal of the European International Business Academy
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International review of environmental and resource economics
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Journal of marketing theory and practice
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Abstracting empirical generalizations from private label brand research
Gooner, Richard A.
;
Nadler, S. Scott
- In:
Journal of marketing theory and practice
20
(
2012
)
1
,
pp. 87-104
Persistent link: https://www.econbiz.de/10009509170
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50 years of research on international standardization and adaptation - from a systematic literature analysis to a theoretical framework
Schmid, Stefan
;
Kotulla, Thomas
- In:
International business review : the official journal of …
20
(
2011
)
5
,
pp. 491-507
Persistent link: https://www.econbiz.de/10009380917
Saved in:
3
Evaluating the consumer response to fuel economy : a review of the literature
Helfand, Gloria E.
;
Wolverton, Ann
- In:
International review of environmental and resource economics
5
(
2011
)
2
,
pp. 103-146
Persistent link: https://www.econbiz.de/10009154030
Saved in:
4
Organisation des Produktmanagements : State-of-Practice und Trends in verschiedenen Branchen
Jensen, Ove
;
Wellstein, Benjamin
-
2005
Persistent link: https://www.econbiz.de/10013430159
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