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~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Psychology & marketing"
~person:"Wänke, Michaela"
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Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
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