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~person:"Kureshi, Sonal"
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Product placement
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Kureshi, Sonal
Pelsmacker, Patrick de
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Journal of Indian business research
2
South Asian journal of management : SAJM
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In-film placements of product brands in Hindi films : practices and preferences
Kureshi, Sonal
;
Sood, Vandana
- In:
South Asian journal of management : SAJM
19
(
2012
)
2
,
pp. 37-59
Persistent link: https://www.econbiz.de/10009575115
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2
In-film placement trends : a comparative study of Bollywood and Hollywood
Kureshi, Sonal
;
Sood, Vandana
- In:
Journal of Indian business research
3
(
2011
)
4
,
pp. 244-262
Persistent link: https://www.econbiz.de/10009388437
Saved in:
3
Indian gamers' recall, recognition and perceptions of in-game placements
Kureshi, Sonal
;
Sood, Vandana
- In:
Journal of Indian business research
1
(
2009
)
4
,
pp. 252-268
Persistent link: https://www.econbiz.de/10003910697
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