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person:"Burmann, Christoph"
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Product Placement
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Product placement
3
Advertising effects
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Burmann, Christoph
Pelsmacker, Patrick de
15
Reijmersdal, Eva A. van
13
Dens, Nathalie
12
Matthes, Jörg
10
Lehu, Jean-Marc
9
Naderer, Brigitte
8
Russell, Cristel Antonia
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Bressoud, Etienne
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Chen, Huan
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Boerman, Sophie C.
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Chan, Fanny Fong Yee
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Hudders, Liselot
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Sung, Yongjun
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Balasubramanian, Siva Kumar
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Cauberghe, Verolien
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Chan, Fong Yee
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De Gregorio, Federico
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Lowe, Ben
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Schramm, Holger
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Verhellen, Yann
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Auer, Manfred
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Avramova, Yana R.
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Davtyan, Davit
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Erenburg, Grigori
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Gistri, Giacomo
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Natarajan, Thamaraiselvan
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Patwardhan, Hemant
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Petrovici, Dan
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Pillai, Deepa
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Redondo, Ignacio
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Sabour, Nadia I.
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Uslay, Can
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Alcalde, José
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Cauberghe, Veroline
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Corniani, Margherita
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Springer Gabler <Firma>
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Innovatives Markenmanagement
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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Die Markenprofilierungswirkung von Product Placement in Computerspielen : eine Analyse am Beispiel von Mercedes-Benz
Wegener, Katrin M.
-
2019
Persistent link: https://www.econbiz.de/10012055914
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2
Product Placement : State-of-the-Art und Forschungsbedarf
Burmann, Christoph
;
Wegener, Katrin
-
2013
Persistent link: https://www.econbiz.de/10009741908
Saved in:
3
Reverse Product Placement : eine empirische Untersuchung der Verhaltensrelevanz fiktiver Dienstleistungsmarken
Kanitz, Christopher
;
Muzellec, Laurent
;
Schade, Michael
; …
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
3
,
pp. 233-247
Persistent link: https://www.econbiz.de/10009792230
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