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person:"Muzellec, Laurent"
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Muzellec, Laurent
Pelsmacker, Patrick de
15
Reijmersdal, Eva A. van
13
Dens, Nathalie
12
Matthes, Jörg
10
Lehu, Jean-Marc
9
Naderer, Brigitte
8
Russell, Cristel Antonia
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Bressoud, Etienne
7
Chen, Huan
7
Boerman, Sophie C.
6
Chan, Fanny Fong Yee
6
Hudders, Liselot
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Sung, Yongjun
6
Tessitore, Tina
6
Balasubramanian, Siva Kumar
5
Cauberghe, Verolien
5
Chan, Fong Yee
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De Gregorio, Federico
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Lowe, Ben
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Schramm, Holger
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Verhellen, Yann
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Auer, Manfred
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Avramova, Yana R.
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Davtyan, Davit
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Erenburg, Grigori
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Gistri, Giacomo
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Natarajan, Thamaraiselvan
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Patwardhan, Hemant
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Petrovici, Dan
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Pillai, Deepa
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Redondo, Ignacio
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Sabour, Nadia I.
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Uslay, Can
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Alcalde, José
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Burmann, Christoph
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Cauberghe, Veroline
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Coker, Kesha K.
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Corniani, Margherita
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Gabszewicz, Jean Jaskold
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European journal of marketing : EJM
1
Marketing : ZFP ; journal of research and management
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The marketing review
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ECONIS (ZBW)
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Extending the product placement research agenda : the impact of hypervideo on interactivity and timing of product placement decisions
Lynn, Thoedore
;
Jaramillo, Artemisa
;
Muzellec, Laurent
- In:
The marketing review
14
(
2014
)
4
,
pp. 339-360
Persistent link: https://www.econbiz.de/10011444933
Saved in:
2
Reverse Product Placement : eine empirische Untersuchung der Verhaltensrelevanz fiktiver Dienstleistungsmarken
Kanitz, Christopher
;
Muzellec, Laurent
;
Schade, Michael
; …
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
3
,
pp. 233-247
Persistent link: https://www.econbiz.de/10009792230
Saved in:
3
Branding in fictional and virtual environments : introducing a new conceptual domain and research agenda
Muzellec, Laurent
;
Lynn, Theodore
;
Lambkin, Mary
- In:
European journal of marketing : EJM
46
(
2012
)
6
,
pp. 811-826
Persistent link: https://www.econbiz.de/10009562328
Saved in:
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