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subject:"Brand image"
~person:"Muzellec, Laurent"
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Muzellec, Laurent
Pelsmacker, Patrick de
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European journal of marketing : EJM
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Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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Reverse Product Placement : eine empirische Untersuchung der Verhaltensrelevanz fiktiver Dienstleistungsmarken
Kanitz, Christopher
;
Muzellec, Laurent
;
Schade, Michael
; …
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
3
,
pp. 233-247
Persistent link: https://www.econbiz.de/10009792230
Saved in:
2
Branding in fictional and virtual environments : introducing a new conceptual domain and research agenda
Muzellec, Laurent
;
Lynn, Theodore
;
Lambkin, Mary
- In:
European journal of marketing : EJM
46
(
2012
)
6
,
pp. 811-826
Persistent link: https://www.econbiz.de/10009562328
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