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isPartOf:"Optimal bundling : marketing strategies for improving economic performance ; with 48 tables"
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Herrmann, Andreas
2
Huber, Frank
2
Mahajan, Vijay
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Wuebker, Georg
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Yadav, Manjit S.
2
Adam, Richard
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Bauer, Hans H.
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Fürderer, Ralph
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Higie Coulter, Robin
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Huchzermeier, Arnd
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Industrial marketing management : the international journal for industrial and high-tech firms
103
SpringerLink / Bücher
48
International journal of production economics
43
International journal of production research
38
Journal of business research : JBR
32
Journal of service management
24
The journal of business & industrial marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
International journal of industrial organization
20
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
20
European journal of operational research : EJOR
18
Marketing von Solutions : innovative Ansätze und Best Practices
16
Discussion paper / Centre for Economic Policy Research
15
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
15
Journal of revenue and pricing management
15
NBER working paper series
14
Research
14
Economics letters
13
Hybride Wertschöpfung : Konzepte, Methoden und Kompetenzen für die Preis- und Vertragsgestaltung ; HyPriCo
13
NBER Working Paper
13
The journal of industrial economics
13
Gabler Edition Wissenschaft
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Produktion mit Dienstleistung : Integration als Zukunftschance
12
Research technology management : RTM
12
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
11
Dienstleistungsmanagement in der Investitionsgüterindustrie : Services erfolgreich entwickeln, steuern und vertreiben
11
Integration von Produkt und Service - auf dem Weg zum Lösungsanbieter
11
International journal of technology management : IJTM
11
Journal of economic theory
11
Papers in regional science : the journal of the Regional Science Association International
11
Service business
11
Technological forecasting & social change : an international journal
11
Working paper / National Bureau of Economic Research, Inc.
11
Europäische Hochschulschriften / 5
10
Faculty & research / Insead : working paper series
10
HyProDesign : ein Leitfaden für Unternehmen zur integrierten Planung, Entwicklung und Vermarktung hybrider Produkte
10
Hybride Wertschöpfung : mobile Anwendungssysteme für effiziente Dienstleistungsprozesse im technischen Kundendienst
10
Integration von Produkt & Dienstleistung - Hybride Wertschöpfung : Proceedings im Rahmen der Multi-Konferenz Wirtschaftsinformatik 23. - 25.02.2010 in Göttingen
10
Journal of economics & management strategy : JEMS
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ECONIS (ZBW)
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1
Stochastic option bundling and bundle pricing
Fürderer, Ralph
;
Huchzermeier, Arnd
;
Schrage, Linus E.
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 61-86)
.
1999
Persistent link: https://www.econbiz.de/10001425119
Saved in:
2
A conjoint analysis-based procedure to measure reservation price and to optimally price product bundles/ Georg Wuebker and Vijay Mahajan
Wuebker, Georg
;
Mahajan, Vijay
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 157-174)
.
1999
Persistent link: https://www.econbiz.de/10001425122
Saved in:
3
Consumers prior purchase intentions and their evaluation of savings on product bundles
Suri, Rajneesh
;
Monroe, Kent B.
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 177-194)
.
1999
Persistent link: https://www.econbiz.de/10001425128
Saved in:
4
Buyers' evaluations of mixed bundling strategies in price-promoted markets
Wuebker, Georg
;
Mahajan, Vijay
;
Yadav, Manjit S.
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 195-208)
.
1999
Persistent link: https://www.econbiz.de/10001425129
Saved in:
5
How buyers evaluate product bundles: a model of anchoring and adjustment
Yadav, Manjit S.
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 209-235)
.
1999
Persistent link: https://www.econbiz.de/10001425131
Saved in:
6
Evaluating multidimensional prices in the bundling context
Herrmann, Andreas
;
Wricke, Martin
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 237-251)
.
1999
Persistent link: https://www.econbiz.de/10001425135
Saved in:
7
Product and service bundling decisions and their effects on purchase intention
Herrmann, Andreas
;
Huber, Frank
;
Higie Coulter, Robin
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 253-267)
.
1999
Persistent link: https://www.econbiz.de/10001425139
Saved in:
8
Utility-oriented design of service bundles in the hotel industry, based on the conjoint measurement method
Bauer, Hans H.
;
Huber, Frank
;
Adam, Richard
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 269-295)
.
1999
Persistent link: https://www.econbiz.de/10001425142
Saved in:
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