//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Zeller, Margaretha"
~person:"Cheong, Yunjae"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product classification"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Product classification
3
Produktklassifikation
3
Austria
2
Österreich
2
Advertising
1
Kaufentscheidung
1
Online retailing
1
Online-Handel
1
Purchase decision
1
Statistical method
1
Statistische Methode
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
2
Article
1
Type of publication (narrower categories)
All
Amtsdruckschrift
2
Government document
2
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
German
2
English
1
Author
All
Zeller, Margaretha
Cheong, Yunjae
Bernard, Andrew B.
7
Van Beveren, Ilke
7
Vandenbussche, Hylke
7
Pierce, Justin R.
6
Schott, Peter K.
6
Enke, Margit
4
Geigenmüller, Anja
4
Hoeppner, Doris
4
Weerth, Carsten
4
Buchmüller, Melanie
2
Corsetti, Giancarlo
2
Crowley, Meredith A.
2
Han, Lu
2
Karner, Thomas
2
Lall, Sanjaya
2
Leischnig, Alexander
2
Leukel, Joerg
2
Lukaszuk, Piotr
2
Luttenberger, Norbert
2
Song, Huasheng
2
Walter, Jens
2
Weiss, John
2
Zhang, Jinkang
2
Abels, Sven
1
Ahmed, Pervaiz Khalid
1
Akkerman, Renzo
1
Ali, Md. Yunus
1
Anzanello, Michel J.
1
Beckmann, Helmut
1
Bellert, Nicole
1
Berggren, Elisabet
1
Brun, Martín
1
Buhr, Carl-Christian
1
Chandon, Pierre
1
Chang, C.-T.
1
Chang, Shing Wan
1
Cheong, Hyuk Jun
1
Córdova, Gabriela
1
more ...
less ...
Institution
All
Statistik Austria
2
Published in...
All
Journal of advertising research
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Updating the Foote, Cone & Belding Grid Revisiting the product classifications of the FCB grid for online shopping and contemporary consumers' decision making
Cheong, Hyuk Jun
;
Cheong, Yunjae
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 12-29
Persistent link: https://www.econbiz.de/10012533650
Saved in:
2
Einführung, Grundstruktur, Erläuterungen
Zeller, Margaretha
(
contributor
);
Karner, Thomas
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002553412
Saved in:
3
Alphabetikum
Zeller, Margaretha
(
contributor
);
Karner, Thomas
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002553413
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->