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~isPartOf:"Journal of marketing research : JMR"
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Forschungsbeiträge zur Logistik : Themen: Optimierung von Logistikketten, Management von Wertschöpfungsnetzwerken, Verkehrs- und transportbezogene Fragestellungen der Logistik, Logistiktechnologien bzw. -informationstechnologien
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Forschungsinitiative AGTIL 2011 : Adaptive Gestaltung der Wertschöpfung durch die Verknüpfung von Technologie, Industriesoziologie und Logistik ; Projekte: Adaptive Montagesimulation und -planung mittels CAVE Technologie, Adaptive Supply Chain, Agile Fabrik, Agilitätsrelevante Ausprägungen innovativer Arbeitspolitik, Digial Yard & Truck Guide, Flexible Innovation Process Management ; [Beiträge zur Stärkung der Veränderungsfähigkeit von Unternehmen]
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Looks interesting, but what does it do? : evaluation of incongruent product form depends on positioning
Noseworthy, Theodore J.
;
Trudel, Remi
- In:
Journal of marketing research : JMR
48
(
2011
)
6
,
pp. 1008-1019
Persistent link: https://www.econbiz.de/10010217427
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