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~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~person:"Lilien, Gary L."
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The journal of product innovation management : an international publication of the Product Development & Management Association
Marketing letters : a journal of research in marketing
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The total product design concept and an application to the auto market
Srinivasan, Raji
;
Lilien, Gary L.
;
Rangaswamy, Arvind
; …
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 3-20
Persistent link: https://www.econbiz.de/10010219661
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New industrial product design and evaluation using multiattribute value analysis
Keeney, Ralph L.
- In:
The journal of product innovation management : an …
4
(
1987
)
3
,
pp. 185-198
Persistent link: https://www.econbiz.de/10001045972
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