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~person:"Kumar, Minu"
~type_genre:"Article in journal"
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Kumar, Minu
Herrmann, Andreas
16
Dell'Era, Claudio
14
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12
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8
Landwehr, Jan Rüdiger
8
Anderson, Simon P.
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The journal of product innovation management : an international publication of the Product Development & Management Association
2
Business horizons
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
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ECONIS (ZBW)
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Beyond form and function : why do consumers value product design?
Kumar, Minu
;
Noble, Charles H.
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 613-620
Persistent link: https://www.econbiz.de/10011436022
Saved in:
2
Enhancing consumers' affection for a brand using product design
Kumar, Minu
;
Townsend, Janell D.
;
Vorhies, Douglas W.
- In:
The journal of product innovation management : an …
32
(
2015
)
5
,
pp. 716-730
Persistent link: https://www.econbiz.de/10011441454
Saved in:
3
Exploring the appeal of product design : a grounded, value-based model of key design elements and relationships
Noble, Charles H.
;
Kumar, Minu
- In:
The journal of product innovation management : an …
27
(
2010
)
5
,
pp. 640-657
Persistent link: https://www.econbiz.de/10008649333
Saved in:
4
Aesthetic principles and cognitive emotion appraisals : how much of the beauty lies in the eye of the beholder?
Kumar, Minu
;
Garg, Nitika
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
4
,
pp. 485-494
Persistent link: https://www.econbiz.de/10008728807
Saved in:
5
Using product design strategically to create deeper consumer connections
Noble, Charles H.
;
Kumar, Minu
- In:
Business horizons
51
(
2008
)
5
,
pp. 441-450
Persistent link: https://www.econbiz.de/10003766732
Saved in:
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